MP
MIGNAULT
EXPERIENTIAL CREATIVITY
About me
Imagine an experiential journey through the creative cosmos led by a seasoned guide with over 15 years of expertise in both agency and corporate settings. That's me, your experiential creative director extraordinaire! I specialize in crafting transformative experiences that transcend borders, putting the spotlight on human connectivity at the heart of each project. With a sprinkle of creativity, I inspire my teams to bring their unique flavors to the table, turning every experience into a memorable masterpiece.
But let's rewind to where this journey began. I started as an Event Coordinator at the Children's Wish Foundation, conjuring magical and profitable fundraising events to make dreams come true for sick children. It was a rewarding adventure that set the stage for new feats.
Fast forward to my tenure as an Event & Sponsorship Manager at McKesson Canada/Uniprix. I was the mastermind behind a whirlwind of events, from dazzling launches to immersive congresses and webinars. I even cooked up innovative 360-degree experiential concepts that left audiences in awe.
And now, as a key leader at C2 International, I play a pivotal role in steering our creative endeavors, driving the innovation and imagination that make our worldwide experiences truly exceptional. But that's not all—my versatility, technical wizardry, and strategic prowess have helped me weave lasting relationships with clients, turning collaborations into enduring partnerships.
Teamwork at C2
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Leading diverse creative teams in transforming client needs into innovative experiences worldwide. Guiding decision-making for optimal outcomes in products like C2 Montréal, Bespoke, and Espaces C2. Fostering talent growth, ensuring quality, and nurturing a positive team culture through collaborative and inclusive leadership.
Accor Pullman Paris Montparnasse, Espace C2, Septembre 2023
Accor, GME, Paris, July 2023
EY, Innovation Realized, Chicago, April 2023
KPMG, Partners’ Conference, Montreal, October 2022
C2 Montréal, Nouveau Centre, October 2022
Twitch, Partner Summit, Brooklyn, June 2022
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Creating compelling concepts, fostering lasting client partnerships, and driving cross-functional collaboration for brand success. Orchestrating end-to-end creative processes, cultivating excellence in relationships, and ensuring timely, budget-conscious project delivery while staying abreast of industry trends.
C2 Montréal, Tohu, Octobre 2021
Michelin, Movin’On, Paris & Montreal, June 2021
Hakuodo, Innovation Garden, February 2021. Tokyo
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From pitch to project delivery, seamlessly collaborate with concept development teams to meet client needs. Create detailed project budgets and timelines, identify internal and external resources, streamline processes with production and operations, meticulously manage suppliers and collaborators, design project presentation documents, assess and manage risks with contingency plans, and foster open communication between creative and production teams.
CEIMIA, Global Partnership On Artificial Intelligence, December 2020
Neuro, Neuro Open Science, Digital November 2020
Institute for Work & Health, World Congress on Safety and Health at work, November 2020
C2 Montreal, C2 Online, October 2020
Metro, Executive Retreat, Montreal, August 2019
Michelin, Movin’On World Summit on Sustainable Mobility, June 2019
C2 Montreal, Studio Grande, May 2019
YPO, Real Estate Roundtable, Montreal, September 2018
Gennex, Interactive Business Conference, Zurich, August 2018
G7 Charlevoix, Media Center, Quebec City, June 2018
Minister of Happiness, United Arab Emirats, Dubai, February 2018
Accor Momentum
Amidst the enigmatic canvas of the future, we curated an enthralling experience for the Accor Momentum event. Through a blend of ambulatory theater, acrobatics, and multimedia, our NPC troupe, "Voyagers of the Future," threaded the Momentum event across diverse locations over two immersive days. This performance unveiled an unexpected layer, sparking at the Orangery and reaching its pinnacle at the majestic American Cathedral.
Guiding participants through an intensified Momentum encounter, our enigmatic and slightly absurd troupe provided clues, showcased artistic marvels, and immersed attendees in unexpected acts. This infusion of serendipitous twists and meaningful interactions elevated the adventure, transcending the boundaries of a typical corporate event experience.
Client
Accor
City
Paris
Year
22/11/2023
Pullman Revelation
At this experiential dinner, Accor GME participants immersed themselves in the timeless spirit of revolution through fashion, gastronomy, and Parisian culture. They embarked on a captivating journey, encountering sculptural food installations, artistry, fashion, and performances that gradually unveiled their essence throughout the evening.
Client
Accor
City
Paris
Year
07/20/2023
@PullmanParisMontparnasse, ©Laura Ma
@PullmanParisMontparnasse, ©Hopscotch
@PullmanParisMontparnasse, ©Alex Heyoka for Couturier du Son
ALL IN
All In, invited KPMG partners to fully engage in a day-long experience, committing to a diverse group of multifaceted individuals. They rediscovered their surroundings, forged new connections, and uncovered fresh insights about themselves, harnessing the power of community to move forward together.
©KPMG
Client
KPMG
City
Montreal
Year
10/01/2022
©KPMG
C2 MONTREAL, 2022
Nouveau Centre
©Jimmy Hamelin
Twitch Vibes
Twitch Vibes was an immersive 2-day Partner Summit, where connections, invigorating moments, and celebration took center stage. We designed a meticulously event to nurture new connections, provide revitalizing experiences, and promote collaborative exploration, all while weaving in personalized pop-up emotions that resonated deeply, reinforcing the bonds within Twitch vibrant community of creators.
Client
Twitch
City
Brooklyn
Year
06/18/2022
©Jimmy Hamelin
C2 Montreal, Tohu October 2021
In 2021, C2 Montréal stood out as a trailblazing festival that fully embraced the concept of hybridity, seamlessly integrating it on stage, in collaborative experiences, networking, and artistic programming. While the edition presented its fair share of challenges, it also provided an extraordinary opportunity for profound human connections.
©ALLEN-MCEACHERN
©Arianne Bergeron
Awards
Eventex, Platinum, Hybrid Event
Eventex, Gold, Educational event
Eventex, Bronze, B2B event
Eventex, Bronze, Conference
ESPACE C2
Espace C2 stands as our ongoing playground, situated atop the Fairmont Queen Elizabeth. Distinguished by its visually striking design, this modular space is intentionally crafted to ignite boldness in participants, urging them to take risks and step out of their comfort zones. We have conceived and delivered a plethora of highly engaging experiences for both our own events and numerous clients, including Metro Inc., Accor, and PCMA. Each experience is carefully customized to cater to their distinct objectives.
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©Jimmy Hamelin
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@Espace C2 ©Randy Gonzalez
Movin’On World Summit
©Allen McEachern
The Movin'On World Summit for Sustainable Mobility brought together social organizations, governments, academia, and companies from all corners of the world to tackle and conquer urgent mobility challenges. This encompassed over 120 thought-provoking sessions, showcased the insights of more than 100 world-class speakers, provided exclusive collaborative opportunities, and fostered continuous live networking. Notably, it allowed for in-person interactions with participants. Starting as a fully in-person event back in 2017, the onset of the global pandemic prompted us to revamp and reshape the summit into a dynamic hybrid program. This new format streamed in from three vibrant locations worldwide: Montreal, Paris, and Singapore for more than 18 hours a day over three days.
Client
Michelin
Cities
Montreal, Paris, Singapore
Years
01/01/000
©Arianne Bergeron
C2 MONTRÉAL 2019
Studio Grande
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©Arianne Bergeron
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©Agnieszka_S
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©Agnieszka_S
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©Etienne Beauregard
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©Arianne Bergeron
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©Agnieszka_S
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©Myriam Baril Tessier
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©Jimmy Hamelin
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©Jimmy Hamelin
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©Arianne Bergeron
@C2 Montréal 2019 ©Randy Gonzalez
Awards
Bizbash Event Experience Award, Winner
Eventex, “The Most Kickass Experience”, Winner
THE FUTURE AND YOU
The YPO Real Estate Chapter collaborated with C2 for their 2018 Roundtable on the theme "The Future and You." We designed a journey to inspire participants individually, foster authenticity, and create an environment for meaningful connections. Creative workshops took place in unconventional settings, encouraging deep conversations. The agenda included diverse activities like rituals, workshops, meditation, and even goat yoga, punctuated by impactful performances and playful skits.
Client
Young President Organisation
City
Montreal
Year
24/09/2018
©Jimmy Hamelin
IMEX 2018
C2 partnered with IMEX Frankfurt 2019 to enlighten and inspire the meetings and events industry, furthering the missions of both organizations, particularly in the realms of innovation and creativity. As a part of our collaboration, we unveiled the "Sky," a suspended brainstorming experience crafted to challenge participants to elevate their thinking – quite literally – by lifting their feet off the ground. This concept symbolizes the capture of ideas that seem to float in the stratosphere of imagination.
Client
IMEX
City
Frankfurt
Year
21/05/2018
G7 Media Center
In June 2018, Canada hosted the G7 Summit, at the Fairmont Le Manoir Richelieu, located in La Malbaie. , in the heart of Quebec’s Charlevoix region. C2 collaborated with the Summit Management Office (SMO) and its collaborators, including the municipal, provincial, and federal governments, to design the G7 International Media Centre for the 2018 G7 Summit. Integrating every element seamlessly, C2 met high audience expectations. The G7's intricate ecosystem, vital themes, and political significance formed a cohesive journey for journalists, showcasing Canadian innovation, tourism, and gastronomy. C2's curated bold installations defied norms, demonstrating design's power for impactful outcomes.
Client
Summit Management Office
City
Quebec City
Year
06/08/2018
©Myriam BarilTessier
Happiness Journey, Dubai
To highlight Dubai’s Happiness Journey, the annual experiential event that celebrates the International Day of Happiness (March 20), the C2 team developed and delivered five collaborative Lab experiences anchored in “meaningful play”: Moonshot, Net, In Then Dark, Barometer and Reflect.
Client
Minister of Happiness, United Arab Emirats
City
Dubai
Year
03/01/2018
SALON D’ACHATS UNIPRIX
In 2012, the Uniprix Trade Show underwent a major redesign with the aim of further boosting sales, while emphasizing networking and promoting initiatives developed throughout the province by our network of dynamic and forward-thinking independent pharmacists. We created an oasis of freshness and serenity at the center of the event, using projections, immersive soundscapes, natural plants, and a fountain, thus creating a complete immersive experience that allowed attendees to forget the bustling atmosphere. Additionally, the program was punctuated by carefully orchestrated musical interludes and one-on-one meetings.
Client
Internal, Uniprix
City
Montreal, Place Bonaventure
Year
05/20/2012
©Gaétan Ruel
FLIGHT WITH SANTA
In 2005, the annual Flight with Santa Claus, organized by Air Transat and the Children's Wish Foundation, welcomed children and their families at Montreal-Trudeau Airport. Upon their arrival, cheerful elves and lively characters greeted them at the Air Transat check-in counters. Before boarding their Air Transat flight, a variety of enjoyable activities awaited passengers at the gate. Shortly after takeoff, the highly anticipated moment arrived: Santa Claus himself made a magical appearance in the cabin, spreading joy and wonder among all on board.
©Transat A.T. Inc.
©Transat A.T. Inc.
Client
Internal, Children’s Wish Foundation
City
Montreal
Year
12/05/2005
